Merle Hay Mall · Des Moines

Authors Alley

A monthly market for local authors, artists and makers. Readers come to meet the people behind the books, and you get a spot in a busy mall with no booth-building required.

Next Alley: Sat, Dec 19 · 10 AM–7 PM
Apply for a spot →
$50standard spot · upgrades available
Freeto apply — pay only if accepted
Monthlydates vary — see below
Indoorslower level, by Flix Brewhouse

How it works

Apply

Fill out the short form below. It's free and takes about two minutes.

Get accepted

We'll email you within 3 days with a link to pay for your space.

Pay to lock it in

Your spot is confirmed once you pay. Pay within 5 days of acceptance to hold your spot.

Pick your space

Standard
One table, up to 6 ft
$50
Long table
One table, up to 8 ft
$75
Full booth
10×10 space — tables, racks, displays
$100 Best value

Your spot includes

  • Space for one table in the alley
  • Promotion on our TikTok, newsletter and mall listing
  • A crowd that came out for local creators

What to bring

  • Your books, art or handmade goods
  • Your own table, chair, tablecloth and signage
  • A way to take cards (Square, Shopify POS, etc.)
  • Your own power (a charged battery pack) if you need it. Outlets aren't guaranteed.
  • Set up Friday at 7 PM or Saturday from 8 AM. Please stay until 7 PM close.

Upcoming dates

December
Saturday, Dec 19
Accepting applications
January
Saturday, Jan 23
Accepting applications
February
Saturday, Feb 20
Accepting applications

Questions

Who can apply?

Local and regional authors, illustrators, artists and makers. Books come first, but artists and makers are welcome too.

Why is there an application?

We want a good mix of genres and crafts so every table stands out and shoppers have a reason to browse the whole alley. Applying is free. You only pay once you're accepted.

What if I need to cancel?

Table fees aren't refundable. If you cancel at least 7 days before the event, we'll credit your fee to a future month.

Can two people share a table?

Yes! Splitting a space is a great way to try your first event. One fee per space. Just list both names on your application.

Does the mall take a cut of my sales?

No. What you sell is yours to keep.

Grab your spot

Applying is free, and we'll reply within 3 days.

Apply now →